Parallelism of giving and selfishness

What is giving without wanting to feel good from the act itself? After years of contemplation, I still haven’t figured out how one can evolve out of this selfish feeling. It haunts me every time I want to give something. Knowing perfectly that I want to give because I want to feel good.
What is giving without the emotional attachment with the sense of goodwill? The anticipation of something in return. Just like a small incident to be brushed off… but then the giving wouldn’t be sincere because it’d be devoid of emotions.

Are we fucked?